Giving Away Free Information is Very Costly

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For decades, the advisory profession has been wedded to the notion that you should provide free information in your initial meeting with your prospects.

Free information = giving value = trust = new client

That was the “success” formula for years, and it worked incredibly well.


Because as an expert, you had knowledge that couldn’t be accessed anywhere else.

When you shared your expertise, they couldn’t help but be impressed with your depth of knowledge.

Fast forward to today.