How to Tell a Great Story

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From the time we are born, we are told stories. It’s how human beings relate to each other. But in a choppy and abrupt world, it’s rare that anyone has the time to listen. It’s as if our memory is being erased as a species.

But done right, stories are a powerful marketing tool. Here’s how to tell a great one.

Start telling more stories

By drawing someone closer to a moment in your life, you make them see the world through your eyes for a second. This creates a connection. Don’t underestimate this – it can bridge huge gaps. In a world that is trying to erase its history and create infinitely wide divisions between people, you humanize your existence, create a sense of continuity (that you’re a person with a past, not just the present moment) and make yourself relatable by telling your story.