ESG Investors Improve Corporate Behavior

larry swedroeNew research shows that those who invest in stocks with positive environmental, social and governance (ESG) scores have improved the behavior of those companies.

While sustainable investing continues to grow in popularity, economic theory suggests that if a large enough proportion of investors choose to favor companies with high sustainability ratings (green businesses) and avoid those with low sustainability ratings (brown or “sin” businesses), green share prices will be elevated, and brown/sin shares will be depressed. In equilibrium, the screening out of certain assets based on investors’ tastes should lead to a return premium on the screened assets.

The result is that the green companies will have a lower cost of capital because they trade at a higher P/E ratio. The flip side of a lower cost of capital is a lower expected return to the providers of that capital (shareholders). And the brown/sin companies will have a higher cost of capital because they will trade at a lower P/E ratio, the flip side of which is a higher expected return to the providers of that capital. Thus, green companies that adhere to positive ESG principles are rewarded with higher valuations, lower costs of capital (both debt and equity) and are less vulnerable to systemic risks. The flip side is that because ESG investors favor companies with high ESG scores and avoid those with low ESG scores, those brown/sin companies with low ESG scores will tend to have higher costs of capital, putting them at a competitive disadvantage. Therefore, we should expect that one positive result of the popularity of ESG investing is that it will cause companies to focus on improving their ESG scores to lower their costs of capital. Are companies paying attention and are they reacting?