Amazon.com Inc.’s cloud unit is building a program to help customers develop and deploy new kinds of artificial intelligence products as the biggest seller of cloud services tries to match Microsoft and Google in the market for so-called generative AI.
Amazon Web Services is investing $100 million to set up the AWS Generative AI Innovation Center, which will link customers with company experts in AI and machine learning. They’ll help a range of clients in health care, financial services, and manufacturing build customized applications using the new technology. Highspot, Twilio, Ryanair, and Lonely Planet will be early users of the innovation center, Amazon said.
The goal is to help sell more cloud services, convincing clients to turn to AWS as they build new generative AI applications rather than Microsoft Corp.’s Azure, which has seized an early lead owing to its partnership with ChatGPT maker OpenAI, or Alphabet Inc.’s Google, which pioneered much of the early technology underpinning this new frontier.
“We will bring our internal AWS experts free-of-charge to a whole bunch of AWS customers, focusing on folks with significant AWS presence, and go help them turbocharge their efforts to get real with generative AI, get beyond the talk,” AWS Chief Executive Officer Adam Selipsky said Thursday at Bloomberg’s technology conference in San Francisco.
Adam Selipsky speaks during the Bloomberg Technology Summit in San Francisco, California, US, on Thursday, June 22, 2023. The summit will focus on the rapidly changing social media landscape, the prospects for a continued regulatory crackdown on tech, and the future of cryptocurrencies. Photographer: David Paul Morris/Bloomberg.
