How a Marketing Audit Works

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You put a lot of time and money into your firm’s online marketing. Afterall, new prospects often hear about your business for the first time through your website, social media channels or online ads, and you stay in touch with existing clients through a variety of digital channels.

But when was the last time you checked in on these channels to be sure everything was running smoothly and presenting your firm in the best possible light?

A digital marketing audit is a comprehensive review of your business's online marketing efforts. It helps your firm identify which marketing tactics are working or need an update or a full overhaul. You’ll have a clear picture of your digital marketing strategy's effectiveness, its strengths and weaknesses, and recommendations for improvement.