Give Away Your Secrets – and Thrive

Dan SolinAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

I write articles that frequently tell readers exactly how to do the work my firm is paid to perform for its clients.

I am fine disclosing how we design websites, engage in SEO campaigns, produce videos, and utilize artificial intelligence to make our consulting practice more productive and profitable.

Why does this make sense, and why should you follow my lead?

My anecdotal experience

We were recently retained to deploy an SEO campaign for an advisor. I asked her why she decided to use us.

She said she read an article I wrote explaining how advisors could leverage AI and run their SEO campaigns without using a consultant.