Tips to Make Your Site ADA Compliant

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Your website is your most powerful marketing tool. It’s where prospective clients learn about your firm and your services, and the first chance to make a strong impression. But some of your strongest leads are clicking away – disappointed that they’ll have to work harder to get to know you – because your website is not ADA-compliant.

ADA compliance is no longer a “nice to have”; it’s a requirement to leverage online marketing to grow your firm. Acting in accordance with what is right, just, and ethical is not only the responsible course of action but it safeguards against the possibility of facing legal action for non-compliance.

The Americans with Disabilities Act (ADA) was passed in 1990 to protect people with disabilities against discrimination in employment, public accommodations, and telecommunications. With the rise of technology, the scope of the ADA has expanded to include digital spaces.

One in five Americans have a disability, and many more have temporary disabilities while recovering from an illness, surgery, or injury. In an older demographic of pre-retirees and retirees, the numbers skew higher. Disability does not discriminate. Your client base includes people who are visually or hearing impaired or have a physical or mental limitation that prevents them from using devices without the aid of technology.

Here’s what you can do to make your website compliant with the ADA and accessible to all.