Ten AI Tools for Advisors

Artificial intelligence (AI) has the potential to transform the advice profession, offering valuable insights and tools that will help you be more productive and serve your clients better.

How do you go from the theoretical to the practical? What AI tools can you use today that will streamline and improve your processes?

In my firm’s digital-marketing practice, we use some AI tools below (items 7-10) to create content and related marketing materials. We don’t use the others (items 1-6) because they aren’t relevant to our business, but they may be helpful in your practice.

1. Personalized client outreach

Financial advisors can use AI to improve client outreach efforts.

AI-powered chatbots like ChatGPT can enhance productivity and outreach for firms with small or nonexistent marketing departments. Chatbots can be deployed on websites, social media, or messaging platforms to handle common customer queries, schedule appointments, and provide personalized responses.

AI can analyze vast amounts of data to improve the targeting and personalization of marketing efforts. Financial advisors can better understand client needs and tailor their marketing messages by analyzing client behavior and preferences. This can lead to higher engagement and conversion rates.