How to Write Blogs that Attract Prospects

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

You understand the challenges of connecting with new clients. There's also the added challenge of clients finding you – and ultimately choosing to work with you.

With more than 300,000 financial advisors in the United States, how can you differentiate yourself?

What if prospective clients could connect with you and see your expertise via useful content they're already seeking – content they're used to reading in the form of blog posts?

Blogging is key to connection

A blog is online content intended to educate or share information about any topic. Blogging connects your already-interested audience to your insightful and educational content and helps you stand apart from other advisors.

Not only is blogging a cost-effective way of showcasing your expertise, but it also creates a new information-sharing platform. Effective blogging builds brand awareness and establishes authority and credibility, generating long-term engagement with those who find value in your content.