How to use Social Proof on Your Website
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Social proof is a great way to build trust among your web visitors and demonstrate that you have the financial knowledge, experience, and support to successfully help your clients.
When choosing an advisor to manage their money, prospective clients are much more likely to choose an advisor that is proven to be successful compared to one with no supporting qualifications.
Here are six compliance-friendly ways to incorporate social proof into your website to establish trust and capture new leads.
- Quantify your expertise
Turn your expertise into easy-to-digest statistics that grab your visitor’s attention. Share details such as how long you have been in business, how many clients you have assisted, or your assets under management.
For compliance purposes, don’t share specific client results, such as how much money you helped your clients save, since you cannot guarantee the same results for everyone. But, if you have accurate data that doesn’t offer any false promises, it can be used to prove your experience.
The hero section of RCS Financial Planning’s website contains three strong stats that are quick to process. Over 20 years of industry experience and 175 households served are both impressive stats that can make a strong impression on their visitors.
RCS also uses this section to further define their ideal clients: high-income professionals and retirees.