Tax Season Gets a Gen Z Revamp on TikTok

Welcome to tax season, TikTok edition.

A viral video this week from content creator Kaeli Mae featured her aesthetically pleasing set-up for tax filing: making an iced coffee, arranging highlighters, organizing a giant pile of receipts. Captioned “prepare my 2022 taxes with me,” the video has currently been viewed 4.8 million times and has nearly 1 million likes.

For a generation that uses TikTok for socializing and keeping up with news and trends, turning to the site is second nature, even for tax advice. And it was inevitable that the financial drudgery of sending forms to the Internal Revenue Service would get an artful remake, especially as many members of Gen Z file taxes for the first time.

Many of the comments on the viral video poked fun at the carefully curated organizational system, which included fresh notebooks, a stylish calculator and color-coded pens. It inspired an array of parody videos asking questions like, “Who paid her to make this TikTok? The IRS?”

Others applauded her initiative in working on taxes so far ahead of the April 18 deadline and identified with her caption that “taxes terrify me.” Mae, who has 13 million followers, declined to comment.

“It’s a great awareness tool,” Manny Dominguez, lead tax research analyst at H&R Block, said about the video. “The average person doesn’t want to sit down and learn taxes, but something like this video catches your attention.”

Unfortunately, though, trendy accessories can only go so far in helping with taxes. Here are some top tips from experts for first-time filers this year that go beyond the aesthetic.