Year-End Opportunities to Help Clients

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Communication is the key to building and maintaining strong client relationships. Your regular touchpoints with your clients are the most vital component of successful relationship building. Skipping a check-in with a client is a missed opportunity to strengthen your relationship.

In the year's final quarter, there are several ways to help your clients and build trust. Here are four reasons to reach out to ensure you don’t miss prime opportunities to touch base with your clients.

1. Send holiday cards and gifts

Sending holiday cards is a simple but effective way to honor a relationship with clients. And snail mail is always a pleasant surprise. Yes, you’re in a business relationship, but it’s a deeply personal one. Because you’re so intimately involved with your client’s sense of security and family, you need to show up with a genuine human touch.