Decades After Coining 'ETF,' Morgan Stanley Is Finally Launching Its Own

Almost three decades after coining the term “exchange-traded fund,” Morgan Stanley is finally set to enter the $6.9 trillion ETF arena with its own products.

The James Gorman-led bank applied for four socially conscious funds on Tuesday tracking US and international equities, according to a Tuesday filing with US regulators. The filing lands months after Morgan Stanley revealed plans to create a dedicated ETF platform in an internal memo.

The planned launches from Morgan Stanley are the latest in a series of investment giants caving to the ETF industry, with the likes of Capital Group and Neuberger Berman Group LLC taking the plunge in recent months. Given that the bank’s asset management arm oversees $1.4 trillion, Morgan Stanley’s moves will make a particular splash, according to Bloomberg Intelligence.