Are You Doing Free Consulting?

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A funny thing happens when you have an initial conversation with a potential client.

When they start sharing their challenges with you, you can’t help yourself but to do what I call “free consulting.”

Free consulting is when you provide information and education to prove you know your stuff.

It assumes they’re making their decision to hire you based on your competence – proven by the information and education you provide to them.

The problem is prospects don’t make their decision based on the information you give them – they decide based on whether they trust you or not.