Ask Brad: Adding Client Value in a Way Few Advisors Do

This is the latest installment of a regular column to answer questions from advisors who are considering transitioning to an RIA model. To see Brad’s previous articles, click here. To submit your question, please email Brad here.

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I talk to a lot of advisors. Part of that involves learning about their practice: their value proposition, what services they offer, and how they manage investments.

That feedback results in an unscientific survey on the value-adds most advisory firms offer their clients. Or the value-adds not being offered.

While I am not a practice management guru, an experience I had this past year warrants sharing. It led to adding value to your clients in a way few of you do.

Backstory: Some of the rain gutters on my house need replacement. Knowing absolutely nothing about gutters, I dreaded having to complete such a task.