Ask Brad: Are You Really a Big-Rig Truck Driver?

This is the latest installment of a regular column to answer questions from advisors who are considering transitioning to an RIA model. To see Brad’s previous articles, click here. To submit your question, please email Brad here.

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Comparing advisors to big-rig truck drivers makes more sense than you think, once you consider the eerie similarities in their business models.

Watch a YouTube video on a topic, and to no surprise, it will suggest related videos.

It is interesting to try to interpret why the algorithm suggests topics unrelated to anything you’ve ever searched for before.

Of late, YouTube is convinced I want to become a truck driver. Worst yet, I’ve clicked on some of those videos, and now YouTube is certain of it!

My curiosity about this secret desire in my life led me to a parallel in our industry.

As with advisors, truck drivers have various affiliation options. They can be owner-operators, lease-owners, employee drivers, etc. Each approach has its own pros/cons.