Subject Lines That Get Your Email Opened and Read

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

We all have inboxes full of messages vying for our attention. How do you get your email to stand out?

As a busy financial advisor with a growing firm, you know how quickly your inbox fills with messages. Unless it’s urgent or directly tied to getting your job done, you’re going to skip it, delete it, or file it away for a later date that never comes. No matter how important you consider the messages you send to clients and prospects, they’ll likely overlook your email.

Creating an attention-grabbing subject line is a critical first step to getting your contact to open your email. A creative subject line will not only capture your reader’s attention but will make them curious enough about the content of your message to want to open and read it. This is important in your regular interaction with clients. But it is also essential when it comes to lead nurturing in your marketing campaigns. If you are not sure what this is or why it’s important, you can see my article, What is Lead Nurturing, or start at the beginning of the series, Marketing Funnels for Financial Advisors.

Here’s what to do and what to avoid when writing email subject lines.

Five subject line styles proven to get attention – and get opened

“How can I help?”

There is a misconception that financial professionals are viewed as salespeople. In reality, they are advisors who help people with their financial lives. Why not address that in the subject line of your email? People want to feel as though you are offering them help for something they need and are there because you have a genuine desire to make their stressful lives a little easier. By using this subject line, you are letting your client or prospect know that you’re not trying to sell them something but want to provide a service that can help them.