Attract More Ideal Clients Online with This One Shift

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Have you ever seen the movie, A Bridge Too Far?

That epic 1977 David Attenborough war film features an all-star cast including Sean Connery, Michael Caine, Gene Hackman and many others.

The movie depicted the true story of Operation Market Garden, where a small group of allied forces parachuted behind enemy positions to try to secure a bridge in the hope of breaking the German lines during the D-Day invasion of 1944.

While the broader invasion was successful and led to the liberation of Europe, Operation Market Garden failed because supporting allied troops could not link up with the insurgent unit profiled in the film before the Germans counter-attacked and retook the bridge.

The effort was a bridge too far.

Is your digital and online marketing strategy a bridge too far?

Chances are your online and digital marketing efforts are similar to our insurgent forces as depicted in the movie.

Most advisors are trying to do too much, too quickly online.