Turbocharge Meetings

Photo by Jason Goodman on Unsplash

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When’s the last time you took a fresh look at the way you conduct client discovery meetings? I’ll bet it has been a while.

Recently, I was retained by a digital marketing consultant. He had done freelance work for a start-up. They wanted to discuss full-time employment. He asked if I could coach him so he could “maximize” the offer he would receive.

I accepted this engagement even though it was unrelated to financial services. I had always said that the basic principles of psychology and neuroscience set forth in my books are not limited to any particular setting.

What I learned from this experience may cause you to change your thinking about your discovery meetings.