Ask Brad: Are You a Steering Wheel Holder?
This is the latest installment of a regular column to answer questions from advisors who are considering transitioning to an RIA model. To see Brad’s previous articles, click here. To submit your question, please email Brad here.
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YouTube is an amazing resource.
Similar to a Google search, you can explore YouTube for every imaginable topic, and you’ll likely find a useful resource.
YouTube predicts what additional content you might be interested in and shows that to you as you scroll through the site.
While there are brilliant engineers continuously refining that algorithm to make it more relevant, the results are sometimes bewildering.
For reasons I have no idea of, YouTube recently started showing me videos about being a big rig truck driver.
Count that as a “fail” on the algorithm’s part! I’ve never had any interest in that in my life.