Why Nobody Watches Your Videos

Photo by KAL VISUALS on Unsplash

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Advisors may have the most informative videos on their site, but it’s likely that few prospects will watch them.

I recently had a discussion with an advisor. The subject turned to the many videos featured on his website. He mentioned that he was aware of the data suggesting the importance of videos.

On that point, he’s correct.

There’s evidence that using video on your website increases traffic, boosts conversion rates, improves SEO, encourages social media sharing and builds trust with viewers.

I then asked him how many views he received on his videos. He didn’t know, so we checked and found the average video was viewed 10 times over its lifetime. That’s not a typo.

The problem could be a lack of traffic to the website (which could be addressed with SEO) or the videos themselves.

He was stunned and asked why the numbers were so low.

Here’s what I told him.