Back to School: The 10 Best Books I Read This Past Year

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“Read an hour every day in your chosen field. This works out to about one book per week, fifty books per year, and will guarantee your success.” Brian Tracy, personal development guru

It’s September againtime to go back to school. My learning goal each year is to read at least 50 business-related books, so in my mind the “school of success” never goes out of session. This is where I get the ideas to help my financial advisor clients grow their businesses. Rather than overwhelming you with all 50+ books, here are the 10 best I read from September 2020 through August 2021.

Sales/relationship building

Pre-Suasion: A Revolutionary Way to Influence and Persuade The man who literally wrote the book on Influence (a worthwhile read), Robert Cialdini presents his ideas on how you can effectively set the stage in advance to influence others.

Ask: How to Relate to Anyone To get people to like you and to have influence with them, all you have to do is ask for their story and let them tell you. (Could it be that simple? See my this month's article about this book.)