How to Create Video Content that Drives Leads

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As a financial advisor, you focus on providing solid advice to your clients. After all, your clients are the foundation of your business. While your financial skills are critical, though, without a sound marketing strategy to effectively drive more traffic and sales to your business, you will not achieve the level of success that you deserve.

A HubSpot survey found that about 40% of business owners and marketers consider the promotion and distribution of content to be a crucial part of their strategy. It also found that 77% of businesses already have a content management strategy.

But just because you have a strategy doesn’t mean it’s effective.

Among marketing strategies, video content is a popular and effective way to drive leads and sales. Today, I take a look at a few important tips to help financial advisors take full advantage of adding video marketing to their strategy.

The rising trend of video marketing

Content marketing used to rely exclusively on writing articles and blog posts, which were then published on websites and ranked by search engines. Today, however, marketers rely far less on text-only content.

One survey found that about 87% of people who used video as part of their marketing strategy experienced an increase in generated traffic. Furthermore, 80% of the marketers also mentioned an increase in sales driven by the implementation of video marketing.