How Firms Can Evolve for the Future Before It Arrives

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

I recently had the pleasure of hosting a webinar with Matthew Jackson and Bob Veres on their white paper, The New Frontier in Wealth Management, in which they discussed the evolutionary differentiators that will set apart the firms of tomorrow.

Bob and Matthew’s insights, developed in part based on in depth interviews with 16 thought leaders in the advisory profession, spanning marketing, operations and technology, are essential for any leader thinking about the future.

Forward-thinking technology and vision-driven leadership bring advisory firms from what the paper calls “peak one” to “peak two” in the evolutionary process.

A firm goes through the “adaptive valley” between those peaks, a phase with a low ROI on initiatives. This is where the evolution happens, and the firm innovates to thrive in the future.

Their analysis has four parts: management, offering, marketing and technology.