Webinar Marketing: Which Format is Right for You?

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With advances in technology and the growth of online video meeting platforms, the way businesses share information and educate clients has changed. That’s exactly why webinars have become so popular.

Webinars come in a variety of formats. Depending on your audience and your strengths and weaknesses, not every format will be a fit. While some financial advisors may thrive in a webinar where they are live and can improvise as needed, for others the structure of pre-recording their content may work better.

Let’s take a more in-depth look at live and pre-recorded webinar formats, and what to consider when choosing which one is right for you. This is important because before you step in front of a video camera, you must have your overall strategy nailed down.

Is webinar marketing right for your practice?

While popular, hosting webinars to build business isn’t right for everyone.

Webinars offer your existing and potential clients great value and provide an opportunity to showcase your expertise. And there’s this compelling fact: 73% of the marketers polled said webinars are the best way to generate quality leads. Prospects who are considering working with you can get a feel for who you are and what you do in a low-pressure environment. This can be particularly helpful for warming up your cold leads or generating new ones and accelerating the sales process.

Webinars as a marketing channel are very cost-effective, especially when compared to in-person seminars. You don’t need to rent meeting space or travel to the seminar location. As long as you have a strong internet connection and can ensure there’s a reasonable-looking background, you can create a webinar.