Videos versus Podcasts for Advisors
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When expanding your online presence, you have to take into consideration your long-term strategy to determine which avenue is best. Two popular options to connect with new audiences are podcasts and video content. Both have their benefits and drawbacks, so carefully consider each one before you decide.
Here’s what financial advisors need to know about creating video content versus a podcast.
Before you begin
As excited you may, think about your long-term strategy. If that includes warming up a cold audience, then audio and video content is ideal for making a connection.
An often-repeated phrase when it comes to business is, “If you build it, they will come.” But this is not a strategy you can rely on when it comes to creating this type of content. If you’re creating audio and/or video content, you’ll want to have a solid email list with a good open rate. Otherwise, you are creating content that very few people see.
Cost is another factor to consider when deciding between videos and podcasts. Sure, you can make a video with your smartphone and upload it yourself, but will it be professional looking enough to represent your business? Unless you have the time and skills to do things like audio and video editing, creating cover art, writing social media promotions, and more, then you’re going to have to pay someone to do those things for you.
While costs for these services vary, this is one area where you don’t want to save money. Things like poor quality audio or choppily edited video are an immediate turnoff for those watching or listening, which defeats the purpose of what you’re trying to accomplish and reflect negatively on your business. And without the right promotional copy and cover art to go along with your video or podcast, your content won’t reach more than a few people who subscribe to your page.