Throwing a Birthday Party or Baby Shower During Lockdown? Here's Help For You And Your Clients

New York-based stylist Lauren Solomon, 35, was thrilled to be throwing a baby shower for her best friend, Dior executive Taylor Olson, who’s due in early May. “She already has a boy, but this will be her first girl, and I thought it would be nice for everything to be glittery, pink, and fabulous,” Solomon says.

Adapting her plans to the current lockdown, however, required the help of her go-to party planners, Robbie Zweig and Jared Reichert. They’d just launched a service for the socially distanced era called the Kiki Kit. A customizable party-in-a-box (from $75), it’s not just delivered to the host but to every attendee, along with an appointment time and Zoom ID.

It had “everything from the cocktail to the plate—glassware to headpieces,” says Solomon of her perfect baby shower kit, noting that blue laws required her 12 attendees to spike the enclosed mixers with their own alcohol. “It even came with a Spotify playlist so everyone could dance to the same song.”

Two or three months ago, of course, a virtual bash like this would have been hard to throw—and a slog to attend. But a range of services now aim expressly at helping celebrations continue, Covid-19 notwithstanding, whether you’re raising a glass to grown-ups or organizing a Harry Potter-themed scavenger hunt.

For the Little Ones …

It was supposed to be a once-in-a-lifetime trip for Charlie Jane, from Montclair, N.J., who was slated to spend her 7th birthday swimming with dolphins in the Bahamas. The trip was canceled, so her resourceful mom, 40-year-old TV executive Jen Brown, booked a virtual bash. The Imagination Adventures parties, a riff on those usually thrown in-person by Brooklyn-based Treasure Trunk Theater (from $95), consist of 45-minute shows led by performing artists. Each themed adventure—Charlie chose Harry Potter—leads to the discovery of gifts that parents have hidden at home. “I was skeptical, but the kids did great for 45 minutes, and Charlie said it was her best birthday ever.”

Actor and musician Jamie Kolnick, who normally offers classes for budding rock stars, turned his own product into a virtual party after having to cancel his son Evan’s 2nd birthday bash. Now his private, Zoom-based jam sessions can be booked for a suggested $100 donation on his website or via kidswear company Monica & Andy, which tacks on a box full of its stylish clothes, a home-delivered cake, and other treats for $200.