Ultra-Rich Families Poised for Spending Splurge After Stock Rout

Abe Tatar is on alert.

The managing director of Demira Gate Partners, the New York-based investment firm of a European family that made its fortune in luxury products, is closely watching consumer goods, hospitality and oil companies amid the Covid-19 pandemic.

But while many investors are still tallying losses from these businesses after the worst stock rout in more than decade, Demira Gate is considering a buying spree.

“We remain opportunistic as there are many attractive opportunities to monitor and capitalize on,” Tatar said. “We may increase certain positions across sectors in multiple tranches in the coming weeks and/or months.”

Demira Gate joins a number of cash-rich family offices poised to benefit from tumbling markets as world leaders grapple with a virus that has infected about 180,000 people globally since emerging in Wuhan, China, at the end of last year.

More than a third of family offices boosted their cash reserves last year as they bet on a global recession in 2020. Instead, they got a surprise market meltdown, and a worldwide recession now looks increasingly likely as scores of countries shut borders, order business closures and keep workers at home to contain the outbreak.

“What’s horrified me is how the whole world order has broken down so quickly,” said Louise Adams, head of London-based family office Corniche Group. “There’s no doubt that huge amounts of wealth will be created out of this pandemic.”