Why to Consider Donations Now Instead of Year End

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Despite best intentions, we often find ourselves up against personal and professional demands that cause us to delay other plans. For many, those other plans frequently include charitable giving. According to Nonprofits Source, a digital marketing agency, approximately 30% of annual giving occurs in December.

If 2018 taught us anything, it is that waiting until the last minute to make charitable gifts can disadvantage donors and charitable organizations. During much of 2018, investors saw strong growth in global equity markets. In the last quarter of the year, however, equity markets dropped sharply, both domestically and internationally.

How did 2018 impact charitable giving?

Charitable gifts of appreciated assets that a donor has held for more than one year offer two meaningful tax advantages:

  1. The donor avoids the recognition of capital gains tax on the property’s appreciation; and
  2. The donor is generally eligible for a charitable income tax deduction equal to the fair market value (FMV) of the assets at the time of the gift.

Aside from tax advantages, a gift of property (rather than cash) also benefits donors by enabling them to accomplish their charitable objectives, while retaining cash necessary to satisfy everyday living expenses.