How to Optimize Your Website Content

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If your financial advisor website content is updated regularly with high-quality articles posted on a regular schedule, you’re already setting yourself apart from most financial professionals. On its own, the content is working to build your credibility and make your website far more attractive to search engines than a static site would.

However, to get the best results for your effort, you need to take additional steps to optimize your content for search engines.

In part six, What is a Featured Image & How to Select One for Your Financial Content, of The Ultimate Financial Advisor’s Guide to Content Marketing I went into detail about one of the essential elements in creating content.

Now it is time to go in-depth into how to optimize your content for search engines.

What is search engine optimization?

Search engine optimization (SEO) encompasses many elements, from site load speed to the way your website is structured, the way you use keywords, the number of links back to your content, and much more. But one of the most important factors in optimizing your financial advisor website content is on-page SEO.

While off-page SEO refers to link building and other external factors, on-page SEO is the practice of optimizing each individual web page on your site to gain more traffic from search engines.

On-page SEO is comprised of both the content and the HTML source code of that page or post. Don’t let the mention of HTML to scare you off; there are tools to make on-page SEO easy for anyone, even if you don’t consider yourself technically savvy.