Six Reasons Why Content Marketing Matters
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Creating and sharing quality content is an essential element in successfully marketing your financial advisory business. My series, The Ultimate Financial Advisor’s Guide to Content Marketing, shows how it all works so advisors can establish themselves as a financial expert by properly utilizing financial content marketing strategies.
Now it is time to dig deep into the various aspects of content and figure out why it is essential.
Personalize your financial planning business brand
Advisors take pride in building, cultivating and nurturing their relationships with clients. But how do you form this type of connection with a person who is more than likely just researching you or your services online?
Creating content is a great way to put a face and name to your business and a personal touch to who you are and what you do. If you think strategically about the type of financial advisor website content you are producing, you will show people not only what services you can provide, but also a bit about your personality, expertise, and values.
Establish yourself as an expert
This is such an important point that I have written an entire article about it, How to Brand Yourself as an Expert. By creating and sharing valuable and credible content on topics you know, you establish yourself as an expert in your field. When you write original content on a difficult subject that helps someone solve a problem, it builds the likeability and trust factors.
People are looking to you to manage one of their most valuable assets – their money. They need to trust that you know what you are talking about, that you stay current on industry issues, and have dealt with situations similar to theirs. What better way to do this than to write about it?