The Case for an Enhanced Passive Investing Category

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The division between active and passive strategies has devolved into a two-legged stool. A stronger investment environment needs a clear third option: the enhanced passive category.

There has been a relentless increase in passively managed funds and the emergence of strategies that are very different than traditional index-tracking portfolios, but classified under the passive label. The time has come to support and highlight those investment approaches by assigning them a distinct third strategy type.

Enhanced passive includes most smart beta and factor-investing funds, including ESG and SRI strategies that are not actively managed through individual stock selection. Despite the interest in those strategies, they have gotten lost, without a clear category. For example, they suffer from being called a “so-called smart beta fund.” But enhanced passive is a much clearer category from which to start educating and warming up what is already the next big innovation in investing.

Many arguments have been made on the merits of an active (a human portfolio manager making buy, hold and sell decisions) versus passive (investments that track and index) approach to portfolio investment decisions. Passive management comes with lower turnover, fewer costs and generally reduced fees.

Active managers often leverage factor analysis and models to support the screening, selection and timing of trades. Both the DJIA and the S&P 500 have committees that ultimately make the decisions on index composition. Model, as manager, is a different approach from passive and active management. Enhanced passive occupies the space between the two and reflects the most promising academic research, which investors can access and assess on its merits. That research is applied in an automated model to identify positions and make adjustments within a fund.