A Simple Way to Convert More Prospects

Photo by
Samuel Zeller on Unsplash

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We can all learn a lot from Ben Caballero. According to this article, he is the top real-estate agent in the U.S. In 2017, he sold 4,799 homes worth $1.9 billion.

Here’s how you can adopt his successful sales strategy and increase your AUM.

First impressions

Check out the image of him in the article. He looks professional. His clothes are conservative and well-tailored. He’s wearing a dark suit, crisp white shirt and a solid red tie. The overall effect is very positive.

I could quarrel with his facial hair. There’s evidence it’s perceived as a negative in some settings. However, the evidence is conflicting. Clearly, facial hair has not been an impediment to Caballero’s success.