A Simple Way to Convert More Prospects
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We can all learn a lot from Ben Caballero. According to this article, he is the top real-estate agent in the U.S. In 2017, he sold 4,799 homes worth $1.9 billion.
Here’s how you can adopt his successful sales strategy and increase your AUM.
Check out the image of him in the article. He looks professional. His clothes are conservative and well-tailored. He’s wearing a dark suit, crisp white shirt and a solid red tie. The overall effect is very positive.
I could quarrel with his facial hair. There’s evidence it’s perceived as a negative in some settings. However, the evidence is conflicting. Clearly, facial hair has not been an impediment to Caballero’s success.