Before You Get in Front of the Camera...

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With the growth of platforms like YouTube and content sharing on social media sites such as Facebook, video is a great way to convey information to your audience and make a more personal connection.

Indeed, it’s the perfect way to talk to clients and prospects and move beyond sharing text-based information. While those types of marketing materials still have a place in your business, they don’t come close to meeting the potential of connecting with people on a more personal basis.

If you aren’t sure where or how to start with video marketing, here are a few tips to get you moving in the right direction:

Your appearance

Most people won’t consider doing videos for their business because, let’s be honest, they are worried about what they will look like on camera. The truth is, you look about the same on camera as you do in person. There are a few things you can do ahead of time to ensure that you will present the best you possible and be confident on recording day:

  • Test out your wardrobe.
  • Use a camera to see how your clothes look. Don't rely on the mirror.
  • Be aware that the appearance of your clothes, colors, and necklines can all look a little different on camera.
  • Wear something that is comfortable but professional and makes you feel confident.


Another struggle of getting in front of a camera is putting yourself in the right mindset. You have to put your nerves aside and take the leap. Having the right mindset does wonders for your confidence.

    • Know your why! Why are you doing this, what benefit will your clients get from it, what do you want to accomplish? This “why” needs to be bigger than your fear of being on camera.
    • Warm up – sing, dance, be silly while you're setting up and getting ready. This will help you loosen up and bring a smile to your face.