Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
As we age, our physical and mental skills slowly diminish. But there is one vital skill that will improve if you take the necessary steps: writing persuasively.
Content establishes credibility, adds value for your clients and gets you noticed. To establish a blog, explore the power of social media, or just share your views on topics of interest, you need to generate engaging content. Here’s my take on how to do that.
For some advisors generating great content is easy. They are naturally gifted writers. For most of us, writing is hard work. Creating a piece we are proud of is elusive.
I was not a naturally gifted writer, although I aspired to be one. Fortunately, I had excellent high school English teachers and some very patient mentors who didn’t give up on me. They helped me overcome my tendencies toward redundancy, verbosity and muddled thinking.
I have written hundreds of articles and papers over the years and derive great joy from it. I still get excited every time something I write is published.
I have developed a number of guidelines that help me when I write. These are not ironclad rules, but they create a framework that keeps me on track. I shared them recently with some colleagues and they suggested that I share them more broadly, so here they are.
