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Can you connect to big shot prospects through social media? Most advisors don’t even try. That’s a shame, because I’ve found an extremely effective way to reach just about anyone.

I’m going to show you some examples of poorly chosen “pick-up lines” I’ve received through LinkedIn Messenger so you know what it sounds like on the receiving end of a bad advisor proposition. I’ll then explain the magic extra step that most people don’t take, an action that will improve results dramatically and can be put to work immediately.

The juicy little secret about LinkedIn Messenger

LinkedIn has an instant messaging feature through which, just like using Microsoft Lync, Slack, or Yammer, you can speak with somebody real time.

Here’s why this live messaging app is a gift from above to advisors. Time is the enemy of the sales process. The faster you can engage somebody the less likely a stall sets in. Once the stall sets in, you have to work three times as hard to get back on track.