If Only Advisors Could be Like Dentists

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Dan Solin Photo

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I like my dentist. He’s kind and compassionate.

I have absolutely no idea what he’s doing when he tells me what procedure he is going to perform. I do know that dentistry is very expensive. A porcelain crown has an average cost of $1,430, without insurance.

While dentistry done by a competent professional should be almost pain free, for most of us, a trip to the dentist is fraught with anxiety. Some people find the long needle used to inject local anesthesia is as intimating as the dental drill.

Yet, despite the anxiety and cost they inflict, dentists have mastered the skills that allow them to persuade patients they will have pleasant and positive outcomes. Advisors can learn from them.

Skill of dentists

The American Dental Education Association (ADEA) lists “Competencies for the New General Dentist,” but how we do really know our dentist meets those standards?

This blog post provides some helpful suggestions, but following them is no guarantee your dentist is qualified.