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The straw that nearly broke my holiday spirit for me was a card from my postman. It wished me a very happy holiday and best wishes for the New Year. He signed his first name.

I live in a high-rise condominium. Mail is placed in boxes in a room in the lobby of our building. I have never met this postman. Many different male and female postal employees have entered our building over the years.

As far as I am concerned, his card could have read: Please give me a tip.

That experience got me thinking: Do your holiday cards send a similar message (like “Please do business or continue to do business with us”)?

Common practice

I’m sure many of you were inundated with holiday wishes from those you know and others with whom you have done business. Most advisory firms send out a greeting card conveying some positive wishes for the holiday season. Here are some issues you might want to consider.