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From my experience working closely with financial advisors, they are competent at asking their clients probing questions that go beyond the money, and discussing what’s truly important to them. In fact, it’s not hard to see from taglines of some advisory firms their attitudes toward financial planning.

Here are taglines I picked up from some websites of local firms:

“Transcending wealth, transforming lives”

“Invest in a life fully lived”

“Build beyond”

The concept of life planning is nothing new, but the proliferation (and formalization) of it is a more recent phenomenon. The idea has been all but canonized by fiduciary-minded advisors.

Yet, if you ask financial advisors – as I have – what’s truly important to them, their personal goals and dreams, and what makes them genuinely happy, they get uncomfortable – and not quite forthcoming.

If I had to guess, they’ve never asked those questions of themselves.

Most advisors do what they do because that’s what they did yesterday. They occasionally try something new they learned at a conference or heard from their advisor buddies. Morning huddle does wonders to employee productivity? Done. Client appreciation events help firms to grow by 20%? Done.

It resembles a prospective client with seven IRA accounts, 10 brokerage accounts and four life insurance policies with no reason for the multiple accounts.

I worked on succession planning with the founder-owner of a successful firm with a strong reputation in my community. I had, and continue to have, a lot of respect for him. After months of discussions and trying to engineer a succession plan, weighing various options and the respective tax and business implications, he still was undecided about which plan to implement. Sometimes I had to push him hard, but mostly I nudged him gently to move the process along.