Seven Steps for Advisors to Get Started on Facebook

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Facebook can be an effective place for both large and small independent advisors to drive business, but only when it is used correctly. Advisors are using social networks to maximize their outreach in the cyber world. Facebook, in particular, has been a golden opportunity for many, and it ought to be for you too.

Here are seven steps to get started on Facebook

1. Create a business page

Facebook frowns upon companies trying to conduct business on personal profiles, so creating a Facebook business page is the first step. A Facebook business page makes your business discoverable, connected and timely. When you set up your page, be sure to choose a web address that will be easy to find, and use this address on your business cards and marketing materials. You can create your page here.

2. Follow other businesses

Connect with your centers of influence, local businesses, client businesses, referral sources and competitors on Facebook. Watch what they are doing, how it is working and, if applicable, apply it in your own way. Interacting with other businesses and supporting them on Facebook will also make that business more likely to support you in return, which is always a bonus.

3. Update your settings

Facebook has modernized itself to give page owners more control over the content that hits the web. Take the time to go through these settings and make sure you have things set up the way that works best for you and your business.

4. Turn off public posts and reviews

As a financial advisor, you should not have reviews on your page. This is a violation of compliance regulations. You need to make sure that you disable this feature. You should set your page up so that you block all posts by the public; you don’t want to risk spam or endorsements accidentally showing up on your page.

5. Set your notification preferences

You have the option to turn on or off inbox notifications. Be sure to update this setting to your preferences, as you don’t want to miss something important.