Letters to the Editor

The following were in response to Dan Richards’ article, The Surprising Number One Driver of New Clients, which appeared April 22:

Dear Editor,

Unlike so many marketing articles I read, this article was concrete, insightful and doable from an implementation standpoint. 

I am currently working with an advisor who has a very tightly defined niche market with (primarily) families in business.  His concentration is in the behavioral wealth management/values-based realm, which is often difficult to explain to potential clients quickly.  He already writes articles and we are having a meeting today on the very subjects in your article – I can’t wait to share your very succinct methodology. 

Thank you,

Deanna Kuder
Marketing Director
Bridgewater Wealth
Wexford, PA


Dear Editor,

Thank you for sharing your insight this week on the research supporting “advisor reputation” as the number one driver of new client engagements – along with several practical approaches to building one’s local reputation. 

Somehow as I read your article, my mind flashed back (way back) to a 1970s episode of Happy Days.  Richie was preparing for a showdown or fight with a known tough guy from the neighborhood.  He went to The Fonz for some help and The Fonz proceeded to give him many lessons on how to be tough and cool.  When the moment of the showdown arrived, Richie did everything according to the Fonz’s direction, but to his frantic surprise, it didn’t work.   Richie runs over to The Fonz and says, “how come it’s not working,” to which The Fonz replied, “I forgot to tell you – you need a reputation for the rest of it to work.”

Funny how the fundamentals transcend generations!

Kind regards,

Monte I. Resnick
Managing Director
Camden Capital
North Palm Beach, FL


The following is in response to Gary Halbert’s commentary, Dependence On Government Has Become Epidemic, which appeared on April 30:

Dear Editor,

Has Mr. Halbert compared these numbers to the subsidies – the welfare – that go to corporations? The oil-depletion allowance, trucking and airline subsidies, corporate-farm subsidies, bailouts of financial institutions, cost-plus contracts for suppliers to government, tax-favored bonds for such as WalMart, targeted tax breaks for real estate “developers,” training by our military for private contractors’ employees (“Get in. Get trained. Get out. Get paid.”), legislation that permits operations that dump toxic substances into our water and air, or costs that should be charged to the final users of these goods and service? If not, the free market cannot produce the efficiency that is its chief justification.

Helen Hill Updike, Ph.D
Partner
Bridgewater Advisors, Inc.
New York, NY