You?re The Cream of the Crop: Key Findings from the 2012 Advisor Perspectives Reader Survey

Experienced. Results oriented. Focused on serving the needs of individuals and families. Confident in your abilities. Eager to expand your knowledge. If this sounds like you, you’re not alone. These are the traits that stand out among Advisor Perspectives readers , based on the findings of our 2012 Reader Survey.

The survey was sent to more than 300,000 financial advisors in November and December, and 1,572 participated. Their responses revealed a wealth of information about our audience and the kinds of content they value most on Advisor Perspectives.

Most are client-facing professionals

The vast majority of readers are investment professionals who manage assets for individuals, families and institutions.

Advisors' Roles

Seventy-two percent are either registered reps, registered investment advisers or dually registered. Financial planners make up the next largest segment, followed by investment consultants and insurance agents.

Highly experienced, large practices and significant assets under management

The majority of our readers are industry veterans who are committed to expanding their knowledge of the issues that drive the economy, the markets and successful client relationships.

Advisors' Years of Experience

Seventy three percent have more than five years of experience, and 28% have been in the business for more than 20 years. Only 8% have a year or less of experience.

Many of our readers are committed to acquiring knowledge and skills that go beyond their core expertise, with 44% percent having earned one or more industry designations.

Advisors' Most Common Industry Deisgnations

Nearly one-third are Certified Financial Planners, 10% are Chartered Financial Analysts, 8% are Chartered Financial Consultants and 8% are Chartered Retirement Planning Counselors. Smaller numbers have also earned CIMA, CLU, AIMA, LUCTF and AIF/AIFA designations. Eight percent have two or more designations.

Most of our readers have large practices and manage, on average, 135 relationships.

Number of Client Relationships

Thirty-seven percent manage 50 or fewer relationships, and 37% manage more than 100. Eight percent manage no relationships at all.

Of those who have clients, most manage significant pools of assets on their behalf.

Advisors' Total Client Assets Under Management

Forty-four percent manage between $10 million and $100 million, and 21% manage over $100 million. Three percent manage $1 billion or more.