How Technology Overcomes Three Major Challenges to Portfolio Personalization

Wednesday, February 15, 2023

1:00 PM EST | 10:00 AM PST

60 minutes

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Advisors face three great challenges when personalizing portfolios:  

         #1: Managing custom portfolios is time consuming and tedious  

          #2: Custom portfolios are not scalable for a broad client base  

          #3: Managing individual stocks and bonds at an individual and household level is difficult 

Join Principal Asset Management, Smartleaf Asset Management and YieldX to understand how technology can help you deliver a differentiated client experience at scale.  Easily incorporate stock and bond direct-indexing capabilities, optimized tax management, and customizations such as ESG, religious values and single-stock screens.  All within a simple and cohesive portfolio framework that can integrate seamlessly into your existing tech stack and infrastructure.  

  In this webinar, you will learn:   

  • The challenges advisors often face when it comes to personalizing portfolios  
  • How new technology delivers scalable, personalized portfolios  
  • How direct indexing adds value to client relationships 

Accepted for one hour of CFP/IWI/The American College CE credit for live and on-demand attendees. 
CFA Institute members are encouraged to self-document their continuing professional development activities in their online CE tracker.

Investing involves risk, including possible loss of principal.

Customization of individual portfolios (such as screening for ESG preferences) is done by the Financial Advisor at the client portfolio level based on the needs and preferences of an individual client. Principal does not offer these services. 

Principal, Smartleaf, and YieldX are not affiliated. 

The subject matter in this communication does not constitute legal, accounting or tax advice. You should consult with appropriate counsel or other advisors on all matters pertaining to legal, tax, or accounting obligations and requirements. 

This complimentary webcast is for financial professionals only and is closed to the public. 


Jerry Michael Headshot

Jerry Michael
President & Founder
Smartleaf Asset Management

Jerry is the President and co-founder of Smartleaf, a pioneering developer of advanced portfolio rebalancing technology that automates the management of customized, tax-, risk- and expense-sensitive portfolios. Jerry created Smartleaf to enable wealth managers to provide all clients, of all sizes, a level of portfolio management that was once the exclusive preserve of ultra high net worth investors. B.A., Math, B.A., Computer Science, University of Wisconsin. Series 65.

Ben Hurn Headshot

Ben Hurn
SVP of Channel Business Development and Strategic Partnerships

Ben Hurn is the SVP of Channel Business Development and Strategic Partnerships at YieldX. He has over 20 years of financial services experience beginning as top producing financial advisor at Ameriprise from 2002-2012 before transitioning to a role in grain futures spread trading until 2019. Over the last 3 years he has been active in the fintech space having worked at Orion before joining YieldX in February 2021.

Mike Casciano Headshot

Mike Casciano
Head of Model Strategy and Portfolio Consulting
Principal Asset Management

Mike joined Principal Asset Management in May 2021 to develop and launch a fintech-enabled model portfolio platform. Mike began his career as a financial advisor before joining BlackRock in 2007. At BlackRock Mike spent 8 years as a wholesaler, was a founding member of the Portfolio Solutions (Consulting) team in 2015 and managed the distribution of off-the-shelf and custom models through 3rd party fintech partners for both RIA and Broker-Dealers. Mike earned Bachelor of Arts degrees from Lehigh University in Economics and Molecular Biology and has earned the CIMA designation. He lives in New Hope, PA with his wife Kate and 3 children Mia, Cara and Owen.

Robert Huebscher Headshot

Robert Huebscher
Founder, Advisor Perspectives
VettaFi | Advisor Perspectives

Robert Huebscher is the founder and CEO of Advisor Perspectives and serves as its editor-in-chief. He is a frequent speaker at industry conferences and has written extensively on topics including investment management, portfolio construction, financial planning and global economics.