Social podcasting is one of the fastest growing forms of communication. Top advisors are leveraging this platform into a powerful competitive advantage. Stop wasting time and money on prospecting and marketing that doesn't work. This social communication strategy is one of the most incredible financial advisor marketing tools ever. It’s a must-have advisor marketing tool and in this webinar, we'll show you how to implement social podcasting into your practice. You will also learn:To take back the spotlight by creating your own thought leadership.The importance of offering engaging content to your clients.Why social media is the key to growing your practiceHow improving your social communication strategy can provide increased opportunities for referrals.Matt Halloran will answer attendees’ questions during the webinar and will be available to continue the discussion on APViewpoint.
Even if your ability to post to social media is restricted, it is still a very powerful prospecting tool. Here are a few ideas that don’t involve posting content.
Great leaders are not just willing to adapt to the changing dynamics of the marketplace – they are eager to do so. How that lesson played out for Starbucks over 20 years ago is relevant for advisors today.
There’s no shortage of apps, self-help books and life coaches that swear they can increase our productivity and profitability. But they start in the same place: by assessing your current productivity. Assessing your time usage is remarkably easy, and the essential first step to a more effective workday.
Advisors grow their businesses through word of mouth and referrals. But when it comes to active prospecting, most have no clue how to engage a prospect from discovery to closing. Here are the two costliest mistakes advisors make once they have a prospective client.
I’ve never been as exhausted as the three times I brought children into this world. Hard to believe, but here are five things that are even more tired and worn out than that. If you’re using these analogies in your marketing, put them to rest.
Over the weekend I stopped to watch the last part of a James Stewart Western called, The Far Country. It was the story of two cattle drivers who took their cattle all the way to the Yukon to get a piece of the late 1890’s Klondike gold rush.
This article will walk through six steps you can take to ensure that transitioning prospects into clients is a successful venture.
Over 90 advisors responded to a survey I conducted earlier this year with Advisor Perspectives. Here are the important insights into which activities help find new business for RIAs and IBDs.
Now that the new year has started we are prospecting and no one is responding. I don’t know if we are still dealing with holiday fallout but it seems someone should be ready to go. Is there a technique we could use to generate a response? Should we be more or less aggressive?