"Buy stocks from companies you like." Seems like good advice, but it isn't. Don't invest in companies you admire. Consider value stocks. They have higher expected returns! Subscribe to "Dan Solin's Investing Secrets" and get Dan's book "The Smartest Sales Book You'll Ever Read" free. https://goo.gl/x3swRG
Do you have the stomach to deal with big swings in your holdings? If your investment allocation is stock-heavy, your portfolio will up and down over time. But higher risk can mean higher returns. The smartest investors understand risk and adjust their exposure to stocks accordingly.
Jim Cramer's "Mad Money" advocates specific stock picks. But Cramer's picks consistently underperform the S&P 500 Index. Don't let this "pied piper" lead you off a cliff! Stock picking advice rarely reaps the reward you are looking for.