That question is likely top of mind for anyone who has seen or played around with ChatGPT, the AI-powered chat tool from OpenAI, the $20 billion AI research organization.

It’s a question that faces every public company: Should corporate employees care about day-to-day stock fluctuations? Last week, Shopify Inc. CEO Tobi Lutke shared his perspective by tweeting that the “relationship between stock price and a public company is the same as the relationship between a pro sports team and betting markets. Sort of related, but irrelevant to the players on the field.”

Apple Inc. is a $2.5 trillion company. To significantly boost that bottom line, the company has only so many opportunities it can pursue. Self-driving cars and mixed-reality glasses come to mind (as much as I love the Ted Lasso cinematic universe, it won’t move the needle). There’s another massive opportunity that the iPhone maker has been fairly mum on: crypto.

Javelin and Stinger missiles, Molotov cocktails and now…crypto war bonds. To support its life-or-death struggle against Russia, Ukraine is seeking to tap the rapidly expanding potential of cryptocurrencies. If it succeeds, other nations facing dire circumstances may follow.