As a financial advisor, your website is an important part of your brand message. Are you screwing it up?

Join me and Dan Solin for this 30-minute free webinar about how to do it right, from the message to the content and media.

On February 19, 2019, listeners will learn:

• What the empirical evidence says attracts people to advisors and what they are looking for vs. what advisors believe clients are looking for
• Why it is so hard to come across as competent and warm, friendly, and relatable at the same time
• What all this means for advisors websites – what the true goal of a website should be
• How to visually organize your website – graphics, photos, and imagery
• The false perception that advisors have that they have to project perfection and be all-knowing.
• What your website should say and what its message should be
• How to create relatable content for your website
• Why people are not interested in other people; they care about themselves.
• How to get people to say “tell me more about that” when they visit your website.
• How to get your content to stay with people after they leave your site.
• How to create videos for your website that will engage the reader and come across as authentic
• The value of humor and how to use it on your website.

Register today!