Finding the Right Ecosystem in the Broker-Dealer Jungle
Choosing the wrong broker-dealer is a nightmare beyond reckoning.
A broker-dealer isn’t just somewhere to hang your licenses or clear your trades. And the best deal isn’t necessarily the one that is the most financially lucrative on paper on day one. It’s about finding an ecosystem that allows you to grow your practice to its full potential.
This webinar will be full of concrete examples of broker-dealer transitions that did and did not work out. From these real-life examples, advisors will learn how to judge a broker-dealer firm based upon the following:
- Compliance – Too lax imposes the risk of being subject to litigation or suffering the risk of being associated with a firm who has a bad reputation. But on the other side, too strict and growth can become compromised. How do you find the point of “middle ground” that works for you?
- Marketing –They all say they want to support your growth, but do they include the client acquisition blueprint to actually help you grow?
- Leadership – You’ve got to know that the long term vision for the company lines up with your own. As the spiel goes, at the end of the day it all comes down to people. What do you look for in the people who are running the company? What should be a red flag to you?
- Technology - Does the company have relationships with the right vendors? Do they have enough leverage with these vendors to offer a substantial benefit to you as the advisor? Or is it a “nothing special” case in which they are just checking the box.
- Size. There is a difference between big and small broker-dealer firms.
Kestra Financial leads the industry in wealth management, service and technology solutions, and practice enrichment. Our independent RIA and broker/dealer services have over 20 years of industry experience and are taking flight to elevate the level of personalized service you need. To learn more about how Kestra Financial can support your business check the box in the registration form to the left.
CFA®, CPWA®, CIMA®, CIMC®, and RMA® CE approved
Investments & Wealth Institute® accepts this webinar for 1 hour of CE credit towards the CIMA®, CPWA®, CIMC®, and RMA® certifications. If you provide the required information during the webinar registration process and stay for the entire LIVE event we will report your attendance to IWI. If you watch the ON-DEMAND event please email us at [email protected] for the IWI® webinar ID to self-report your attendance.
How to avoid Screwing Up your website
As a financial advisor, your website is an important part of your brand message. Are you screwing it up?
Join me and Dan Solin for this 30-minute free webinar about how to do it right, from the message to the content and media.
On February 19, 2019, listeners will learn:
- What the empirical evidence says attracts people to advisors and what they are looking for vs. what advisors believe clients are looking for
- Why it is so hard to come across as competent and warm, friendly, and relatable at the same time
- What all this means for advisors websites – what the true goal of a website should be
- How to visually organize your website – graphics, photos, and imagery
- The false perception that advisors have that they have to project perfection and be all-knowing.
- What your website should say and what its message should be
- How to create relatable content for your website
- Why people are not interested in other people; they care about themselves.
- How to get people to say “tell me more about that” when they visit your website.
- How to get your content to stay with people after they leave your site.
- How to create videos for your website that will engage the reader and come across as authentic
- The value of humor and how to use it on your website.
Leveraging Centers of Influence to Optimize Financial Planning Outcomes for Clients
In this webinar we will cover the essential role centers of influence (COI): attorneys, estate planners, accountants, and other professionals play in the planning process and how advisors can best interact with them. We will focus on overcoming the critical hurdle with many COIs: a reluctance to partner with an advisor and how these relationships benefit your mutual clients to support your business.
- Define the key role that various COIs play in the planning process and how advisors can partner with them.
- Focus on giving, not receiving. Out-give the competition. Do the practice management activities your competitors won’t do and you’ll find people noticing.
- How to use online tools and social media to stay in front of prospects and clients and articulate the value you provide in the financial planning process.
- How to create ongoing communication with the COI so that your financial planning reaches a deeper level that embraces and is fully inclusive of all the touch points between the COI's business and the advisor.
Sara will answer attendees’ questions during the webinar and will be available to continue the discussion on APViewpoint.
How Advisors Should Talk to Millennial Clients If You Want Them to Listen To You
The fact that millennials are the next generation of wealth is well-documented. What remains to be explored, however, is how advisors can best design their practices to communicate with Millennials as clients. Using the right words is an important part of reaching this population. Advisor language has typically been dry, impersonal, and full of cliché and jargon. This has to change if advisors want to retain assets and succeed with intergenerational wealth transfer within their books of business. If not, fee compression and roboadvisors pose a very large competitive threat.
This seminar will teach advisors what they need to know about how to communicate effectively with Generation Y. It will cover:
- The buzzwords that been commonly used in the past but won’t work with Millennial clients and should be avoided.
- Terms and phrases that Millennials are more open to hearing, and that advisors should integrate into their communications with clients
- The tone and voice that advisors should use when communicating with Millennials
- What body language, office design, and choice of apparel (tie or no tie?) say that words never could
- Client follow up strategies using digital communication that will be more effective than ones of the past