When tasked with creating content to win the world’s biggest popularity contest, Amazon dropped the company’s usual data-driven approach. Here’s the story of how Jeff Bezos partnered with celebrities like Gordon Ramsay to create viral Super Bowl content, and how it can help you engage your clients.

Can the discipline required to invest in distressed assets be applied to purchasing the ultimate trophy asset – a professional sports franchise? Marc Lasry and Jamie Dinan found that it can, but only to a point, when they bought the NBA’s worst team.

It has been 15 years since sabermetrics was popularized by Michael Lewis’ bestseller Moneyball. Today all teams in the league use it, but only Jeff Luhnow was able to turn a failing franchise into World Series Champions by going all-in on sabermetrics. What did he do differently?

Even the most avid baseball fan may not realize that A-Rod, who was one of the highest paid players in MLB history, says that committing to a financial plan from the onset enabled him to successfully make it from rags to riches.

Alex Rodriguez has been establishing himself as a leader off the field, and has successfully launched ventures in business and investment management. How did he do it?

As his 60-year tenure attests, Dan Fuss is one of the most respected bond investors. In my interview with Fuss last week, he explained why it would take either a geopolitical crisis or an economic collapse to drive rates lower. Fuss also said investors should exercise caution in bond ETF markets that are exposed to liquidity shocks.

This is the second in a multi-part series where we examine pundits' opinions and predictions on the latest topics.

Endowments and foundations routinely allocate capital to a diverse portfolio of alternative investments, including hedge funds, private equity and venture capital. But most struggle to beat a passive index. That reality – the futility of the strategy pursued by many supposedly sophisticated investors – was painfully illustrated by the “Buffett bet.”

In preparing for her 2000 visit to North Korea, Madeleine Albright was told that Kim Jong-il was an avid basketball fan. “I am totally responsible for Dennis Rodman,” she said.

We decided to remove this article, particularly in light of the tragic event in New York City this morning. We were reporting on a talk given by John Brennan, a former CIA director. But, in retrospect, we believe it is inappropriate to take lessons from organizations like Al Qaeda and ISIS. We apologize for publishing this article.