What I see emerging, though, is the idea that the CRM isn’t a single pane of glass to view the entire business. Effective CRMs are more like prisms, where the viewer’s role determines what they see, and what information leaps to their fingertips.

Advisors can already pick from dozens of tech products that use generative AI to automate aspects of their work. How long will it be until we see an end-to-end generative AI platform that does everything a human advisor can do, just as well as they can - if not better?